SEO Staffordshire – These Tips Will Increase Your Business
In this article you will learn several SEO Staffordshire tips that will definitely get you more online exposure, that will lead to making your phone ring and having new customers walk through your front door. These tips revolve around search engine optimization (SEO) strategies that are not too difficult to do yourself, but they will require some work.
If you would rather concentrate on running your actual business, then you can hire SEO Staffordshire specialists to do this SEO work for you. An added bonus of taking that option is you can pick the brains of your online consultants and ask them to explain what they are doing.
That way you can learn from the best, and you will then always have a choice of doing it yourself in the future, or hiring a professional when it is more appropriate for you to do that. You will probably discover that SEO Staffordshire is a lot easier to learn than what you may currently be thinking.
Most local business owners are, frankly, rather clueless about SEO Staffordshire. The fact that you are reading this bodes very well for you. If you take action on what you’re about to learn, you will, most definitely, reap the rewards.
The goal of SEO is to get your website to the first page of Google and other search engines for multiple keyword searches. If you are not on the first page of search results, you are not going to get noticed. Very few people search beyond the first page.
Since you have a local business, it is ridiculously much easier to get on the first page of search results, as compared to a business that is competing globally, rather than locally. SEO Staffordshire SEO revolves around the keywords, (search terms), that people use when they are looking for your type of business.
Let’s say that you sell business cards. It is much easier to get a first page result for the search term, business cards Birmingham, than it would be just for, business cards. That is because you will have very little competition for Birmingham, compared to competing against the entire planet.
A very important SEO Staffordshire tip to keep in mind, is that fact that you should always think about the search terms people type into Google when they are looking for the products or services that you sell. You will need to learn how to conduct effective keyword research. This article does not have the space to teach you, but you can Google, keyword research tutorials, and you will learn this most valuable SEO information.
Then you should optimize individual pages of your website, for your chosen keywords. Not all keywords are worth going after. Some will not have enough people doing searches for them, while others will have too many, making it too hard to compete.
If you find ten keywords that your keyword research indicates, are worth putting in the effort to target, you should consider the following technique. Instead of making one page on your website that attempts to target each one of them, you should make ten separate pages, with each page targeting just one of them.
Use the exact keyword in the title of the page. That will be seen in the blue bar at the top of the screen and it is the single largest search engine attractor on any given page. Use the keyword in a big headline (using the HTML headline tag, <h1>), and then also use it in two smaller headlines later on in the page, using <h2> and <h3> tags.
As you create the content for page, use the keyword, on average, once or twice for every one hundred words. You should underline it at least one time, and the same goes for bolding it and italicizing it. For at least one of your images on the page, you should include the keyword as the alt tag.
After that, you should go to Web 2.0 sites like Facebook, Squidoo and Twitter, that allow you to create your own content. Write posts about the content on your webpage and then be sure to link to it from those websites. Please remember this last SEO Staffordshire tip. The actual link should be the exact same keyword that is targeted on the page you are linking to.