The Mailing List Bodybuilder: Bulk up Fast!
Ah, yes. You’ve created the perfect website, every little nook and cranny freshly dusted and spritzed with pleasant-smelling perfumes. All of your products gleam on their virtual shelves, each one expertly priced in a way that makes them irresistible to the average passerby. Speaking of which, things do seem pretty quiet around here. Why, now that you mention it, I don’t think anyone’s even as much as glanced in our virtual windows all day. How can this be? Am I alone? Does no one love me? It’s like high school all over again!
Calm down – no cliques here. However, you’ve just stumbled on one of the greatest obstacles to online business, and in fact business throughout history. Namely, “How the hell are we going to find us some clients?” Luckily for us, connecting with potential customers is easier than ever. Instead of spending all your holiday money on a far-reaching ad campaign, the wonders of our online world allow just about anyone to create a mailing list. Used by companies both small and large, mailing lists, or newsletters, may just be the most effective way possible to actively market your business to interested customers.
Of course, once you’ve added your mum, your dog, and your ex-girlfriend (really digging deep here, aren’t you?) to your mailing list, the hard truth surfaces – it’s harder than you might think to turn a puny little address book into one of those thick stacks of yellow-page-esque mailing lists that every small business owner dreams about. Fortunately, there are a few strategies that are tried and true methods to get people flocking to sign up for your newsletter, and out of the goodness of our heart we’ve outlined them below.
Make a company Facebook page and Twitter handle. I know it might seem childish to us “business folk”, but using social media to get people to sign up for your newsletter is one of the easiest and most effective solutions in today’s fully-networked world. Got a witty side to you? Make use of that on Twitter, and in the process mention that you also provide a company newsletter filled with equal deft turns of phrase. On the same note, getting a “Like” on your Facebook page is normally a first step towards a new subscriber to your mailing list.
Provide more than just company-related advertising/offers in your emails. Of course, some people that sign up for your newsletter are die-hard fans of your services, and every time they receive an email from you they hungrily open it in search of a new deal or product. For the rest of us, however, getting blasted with offers and such can be a turnoff. Try including some useful tips, interesting stories, or at the very least some badly-made puns in order to give your newsletter some worth beyond the ordinary. And good news – these hesitant readers may very well turn into paying customers down the road!
Ask people to sign up on your site. I have to restrain myself from just writing “Duh”, but you’d be surprised how often people overlook this incredibly easy way to give people a simple “opt-in” to your newsletter. Put it on your site, make it stand out, and sit back and watch the show.
Growing your mailing list is like growing a plant – put it in good soil, water every three days, and don’t tip it over. Okay, maybe they’re not so similar. But green thumb or not, your newsletter should now be in good hands – good luck!