Videos | Hutchinson webdesign

Landing page design – layout and best practice walkthrough

landingpagedesign

We take a look at one of our recent landing page designs and talk through why it’s been laid out like it has and the thought process behind it. Making the most of the F-pattern.

Multi Variate Testing – How to Use Multi Variate Testing to Boost Website Conversions

An overview of multivariate testing and how it can be used to ensure that a website is converting as best as possible. If you’re looking at getting the best return on investment form you website traffic this is where you should start!

How to target buying keywords

Today we look at the differences between those keywords that someone might use who is just “browsing” or researching compared to those who are looking to buy.

What is split testing and how can I use It?

split

We take a look at split testing (A/B testing) what is is, how it can improve you bottom line and why everybody that has a website should be doing split tests over anything else.

The use of landing pages for offline campaigns

landing

We know what it’s like, you’re doing an advert or a flyer and you put your website address down as a point of reference to drive readers to you site. We talk about why you should NOT point people to your homepage!

The best way to use testimonials on your website

testimonials

In this video we have a look at some of the best practices that we recommend when it comes to adding testimonials to your website. Testimonials can add huge amount of credibility to your pages and will help conversions no end.

5 top tips for website layout for increased conversions

Some great tips that can be applied to any page where you want people to take action. No rocket science, just plain simple common sense – but it always seems to be the simple things that we all forget to do!

5 creative and ingenius ways to use QR codes

mobilewebsitedesign

We take a look at QR codes and more importantly five ingenious ways that you can use QR codes within your business and marketing activities to drive more traffic to your website and into your offers.