Quick Tips for Successful Landing Page Testing

Besides the fact that have plumbing, humans differ from the rest of the animal kingdom in one fundamental way – our ability to experiment. Well yes, now that you mention it, I suppose it’s also true that we have the unique ability to juggle, but that’s not really as relevant at the moment. Our ability […]


Banner Remarketing: Giving You a Second Chance at Winning Customers

We’ve all seen that movie before – the main character goes about their business, visiting the laundromat or what-have-you, while a shadowy-looking figure lurks in the background. The same mysterious person happens to show up at the main character’s favorite coffee shop, perhaps sipping a mochachino under the brim of their low cap. Of course, […]


Top Ten “Must Do’s” For Your Landing Pages

Ah… another top ten list. Cliché, I know. But you have to admit – some of the best things come in groups of ten. Fingers, commandments, the amount of hot dogs I eat in one sitting – you get the idea. And what better way to polish up your website’s landing pages than through a […]


How to Turn Your Titles into Well-Oiled Click Magnets

I find a lot of problems with cliché expressions. Take this one for example: “If all your friends jumped off a bridge, would you?” I mean, I’d probably strongly consider it – if all my friends are jumping off a bridge they’re most likely landing in something soft. Or, more disturbingly, they’re being chased by […]


Five Ways to Absolutely Explode Your Conversion Rate

Getting traffic to your website, but no one buying? We take a look at what your website’s converting at is and 5 ways to Absolutely Explode Your conversion rate!


Why Landing Pages are the #1 EASIEST Way Get More Leads Online

My friend Ben has one of those incredible apartments, the type where you walk in and you’re immediately faced with the dilemma of positioning yourself in a way where you can watch all three of his jumbo flat-screens at once. (Unlike my house, where upon entering your biggest problem will be not laughing at the […]


What Everybody Ought To Know About Backlinking

From my point of view, there are three great mysteries in life: God, women, and the inner workings of Google. Seeing as I’m neither religious nor capable of holding a coherent conversation with the opposite gender, I’m going to do my best to briefly explain one of the more mind-boggling aspects of Google searches: Backlinking. […]


What is SEO? – The Geek Free Explanation…

We get asked allot what is SEO, so thought we’d give you our geek free overview! In addition to being the name of my heavy-metal band (the Silk Eggplant Odors), SEO can be the difference between your website’s success and having it slowly decompose in a lonely corner of the internet. SEO stands for “Search […]


Landing Page Testing – Your Missing Link to More Leads

If you have an e-commerce website or even just a simple website for a brick-and-mortar business, you should take some time off to watch a few movies. I mean it; you work hard so sometimes it can be good for the soul to take a night off and just relax. Oh, and take notes on […]


What is a landing page?

Earlier this year my mum (who runs a successful offline business) asked: “What is a landing page?” It’s always an adventure when I attempt to explain the internet, the computer, well, anything technological to her. She’s an intelligent woman but, for some reason, simply can’t grasp the ins-and-outs of the worldwide web. As such, I’ve […]