Increase Your Conversion Rate with Lead Magnets

Transcribed from video: Hey, guys. How is it going? It’s Charlie here from Hutchinson Web Design. Today what we’re going to take a look at is something called lead magnets. This is on the back of some work we’ve been doing for a customer recently, trying to get more people to opt in to their […]


The Secret to Increasing Your Online Leads by 178%

The average conversion rates for a businesses website ranges between 5 and 10%. That’s not bad, all things considered, but what if you could double that number – or even triple it? Even better, what if you could just make a few quick changes and see instant results in your bottom line? Now we’re talking! […]


4 Simple Website Conversion Optimization Tips

Website Conversion Optimization is the process increasing the amount of site visitors that complete a desired action. This action can be submitting a contact form or reservation request, joining a mailing list, even making a purchase. Here are four easy steps to help: Multiple Payment Options Customers want multiple payment options. PayPal is an excellent […]


How to target buying keywords

Today we look at the differences between those keywords that someone might use who is just “browsing” or researching compared to those who are looking to buy.


What is split testing and how can I use It?

We take a look at split testing (A/B testing) what is is, how it can improve you bottom line and why everybody that has a website should be doing split tests over anything else.


The use of landing pages for offline campaigns

We know what it’s like, you’re doing an advert or a flyer and you put your website address down as a point of reference to drive readers to you site. We talk about why you should NOT point people to your homepage!


The best way to use testimonials on your website

In this video we have a look at some of the best practices that we recommend when it comes to adding testimonials to your website. Testimonials can add huge amount of credibility to your pages and will help conversions no end.