Online “Marketing Darwinism”: The Art of Testing and Measuring Conversion!

The importance of getting website traffic and then getting that traffic to convert or do something go together like jelly and ice cream, or perhaps peanut butter and squirrels if you’re of the canine variety. Whether you walk on two or four legs, however, increasing your conversion rate (the percentage of people that visit your […]


What Small Businesses Can Learn from the Adult Industry?

There’s a phrase I’ll bet you don’t see every day. Once you get past the “Did he really just say that?” stage, though, I think you’ll start to see that the adult industry has a few more merits than less-than-scantily-clad women (assuming you consider that to be a merit to begin with, of course.) The […]


PURLs: Still Precious? The Truth Behind Personalized URLs

For those of you who still think of their grandmothers when they hear the word “pearl”, it’s time to snap out of it, because there’s a new type of pearl on the market: PURLs. PURLs, a convenient acronym for “personalized URLs”, might just be the essential push your business needs to increase your conversion rates.  […]


Quick Tips for Successful Landing Page Testing

Besides the fact that have plumbing, humans differ from the rest of the animal kingdom in one fundamental way – our ability to experiment. Well yes, now that you mention it, I suppose it’s also true that we have the unique ability to juggle, but that’s not really as relevant at the moment. Our ability […]


Banner Remarketing: Giving You a Second Chance at Winning Customers

We’ve all seen that movie before – the main character goes about their business, visiting the laundromat or what-have-you, while a shadowy-looking figure lurks in the background. The same mysterious person happens to show up at the main character’s favorite coffee shop, perhaps sipping a mochachino under the brim of their low cap. Of course, […]


How to Turn Your Titles into Well-Oiled Click Magnets

I find a lot of problems with cliché expressions. Take this one for example: “If all your friends jumped off a bridge, would you?” I mean, I’d probably strongly consider it – if all my friends are jumping off a bridge they’re most likely landing in something soft. Or, more disturbingly, they’re being chased by […]


Five Ways to Absolutely Explode Your Conversion Rate

Getting traffic to your website, but no one buying? We take a look at what your website’s converting at is and 5 ways to Absolutely Explode Your conversion rate!


Landing Page Testing – Your Missing Link to More Leads

If you have an e-commerce website or even just a simple website for a brick-and-mortar business, you should take some time off to watch a few movies. I mean it; you work hard so sometimes it can be good for the soul to take a night off and just relax. Oh, and take notes on […]


What is landing page optimization?

You may be asking yourself this question and you are not alone. Small business owners around the world are looking for ways to enhance search engine marketing and return on investment – improving your landing page can do just that. Still curious as to what is landing page optimization? OK. Lets break it down in […]


Killer Headlines that Sky Rocket Conversion Rates

Business copywriting research has consistently shown that headlines play an integral role in converting leads into customers. When an Internet user lands on your business’s website, that user will stick around for only a few seconds before deciding either: A) to stay and continue looking around or B) to click away. While a strong headline […]